meaningful text description of image

THE IDEA

The body has always had its main connotations directed at the human body and the constructs within it, inclusive to bone structure, organ position and the elements that hold it together in this case muscle. Anatomy like this can be applied to other inanimate objects or beings’ such as, buildings, bridges and other architectural artefacts. In this case I looked at the anatomy and construction of typefaces.

A
G

THE CHALLENGE

With this idea in mind I wanted to see how I could use individual letters to visually present the concept of anatomy construction. The first image represents joint within lettering and a more abstract look into serifs. A more accurate design would’ve been looking into how to incorporate the human leg and foot to be the padding the entire letter relies on to stand alone.

The second image is a take on muscle composition. When compared to that of a human nature it takes on the idea that although people take the form of different shapes/sizes/races etc, they are all comprised of the same elements within. In this case muscle structure. This is the same for typography, by looking into the different designs and styles of the double-story ‘g’, I found that when combined together they all serve the same purpose.

Magazine Design
AN INITAL LOOK INTO MAGAZINE COMPOSITION

FURTHER DEVELOPMENT

A step deeper into the idea of relating the human body to typography was looking into diseases/ailments/deformation etc. This led to the practice of seeing if I could get type to reflect those.

I looked into scoliosis, as a suffer myself I had a strong understanding and could therefore apply it to my work. I continued to combine some text to match my personal x-rays.

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© 2019 MADDIE HELLYER