THE BRIEF
The Design Museum London organises and hosts the annual Beazley Designs of the Year exhibition. Use the vast atrium space to visualise a design process. Think about how to make this empty atrium space alive. Consider how random thoughts can become or¬dered and focused into a design process. Come up with an idea that reflects the ethos of the Beazley Designs of the Year. Take into account the sustainable aspect of your design proposal, and also keep an eye of production cost.
MARKETING FOR PROMOTION
Outside the museum: Develop at least one digital asset that communicates the key messages and drives footfall to the museum.
STAGE ONE: PHOTO (Credit: Charlie Cooper)
In order to express a range of different mediums, a base design was needed. A consideration of architecture allowed a strong breadth of possibilities.
STAGE TWO: SKETCH
A sketch was made and uploaded online, therefore from this I was able to edit digitally to plan and construct a composition before creating the final product.
STAGE THREE: SCREENPRINT
Screenprinting allowed a duotone colouring only achievable through traditional means of print.
INTERNAL FEATURES
Inside the museum: A design piece (which can be physical and/or digital) that can be installed in the atrium space within. This should capture an exemplary design process and reflect the key messages.